FINE 1930's HAAS-JORDAN LADIES UMBRELLA GOLD & AMBER LUCITE HANDLE PRINT DESIGN

Description

This is an Estate Fresh
FINE ANTIQUE HAAS-JORDAN LADIES UMBRELLA with GOLD ( prob Filled) & AMBER COLOR LUCITE HANDLE ( I believe) in a Cool great looking old PRINT DESIGN to the Umbrella top.  Really Gorgeous and in good working condition with that cool 30's 40's Circus Tent top!   Still has the original HJ tag and is also marked HJ on the closure snap as pictured.  Has an original old Blue fabric Tassel that has been on this beauty a very long time.  It also features the patented Inter-changeable
Handle.
A little History.....
In February, 1899, the Haas-Jordan Company was founded as the Hull Brothers Umbrella Manufacturing Company in Norwalk, Ohio. The brothers moved their fledgling enterprise to Toledo in 1903. By 1910, they had built a new factory to house the growing business.
By the 1920's, the Hull Brothers' company was among the ten leading umbrella manufacturers in the United States - quite a feat considering that they competed with 250 umbrella makers across the US. Their dominance was due in part to a patented design which let consumers easily interchange handles and ferrules - an early example of the innovative spirit that has guided Haas-Jordan throughout its first century.
The company's success was also enhanced by the efforts of an aggressive young salesman named Cloyd Haas. Haas had joined the firm at age 14 and moved into sales by his mid-twenties. In 1928, he purchased an ownership interest and the company was reorganized as Hull Brothers & Haas Umbrella Company. Under Haas' direction, the company continued to expand its share of the market for high quality fashion umbrellas sold in finer department stores.
In 1932, Cloyd Haas approached William H. Jordan, the owner of a New York-based import-export firm, with a plan to combine their companies. This made excellent sense because Jordan's sole business was supplying high quality European-manufactured frames, handles and textiles to the American umbrella industry. The savvy Haas realized this merger would also provide him with a showroom in the Empire State Building, an address frequented by buyers from America's leading department stores.
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In 1933, the two firms merged creating the Haas-Jordan Company. Haas managed the manufacturing and sales operation in Toledo while Jordan ran the New York sales office. The relationship proved invaluable to the company's survival during World War II, a period when more than 80% of American umbrella manufacturers ceased to exist, largely because of the wartime rationing of steel. During the war, Jordan's overseas connections ensured a steady supply of raw materials. In Toledo, the company's manufacturing capacity was partly converted to production of high quality garments for our armed forces. This kept the work force fully employed throughout the war.
It would not be unreasonable to say that Haas-Jordan has been responsible for almost every major advance in golf umbrella technology during the past 100 years. Haas-Jordan introduced the European style golf umbrella to America in 1933. In 1942, with the assistance of Byron Nelson, Haas-Jordan designed and built the first American style golf umbrella, a design which combines large size, dense fabric weave and a double rib frame for added strength. In 1959, Haas-Jordan was the first manufacturer to silk screen umbrellas. In 1961 Haas-Jordan introduced the first all fiberglass frame and fiberglass shaft.
Byron Nelson promoted the sale of Haas-Jordan products through appearances in local stores at each stop he made on the PGA Tour. In 1944, he was elected vice president of Haas-Jordan Company.
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item condition description above
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because you are buying it as seen, as is, and as found
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do not guarantee the age or details of any piece I sell, I am not an expert on age or anything else and can only describe the items to the best of my ability, though I will NOT, knowingly anyway, sell reproductions. My descriptions are solely there to assist buyers finding the items and are not a guaranteed accurate description of the item in all cases. Ultimately the pictures we take serve as my description and it is your decision based on that to decide what you are buying.
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